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All applications will be evaluated by the adjudication committee for completeness, eligibility and alignment with the core criteria.
Businesses/organizations must have a demonstrated financial need or hardship.
Applications should meet at least one of the grant core criteria outlined below:
Will the funds help people return to work or create new positions? For example, funding will provide safety measures or training to allow staff to return to work.
Will the funds be used to help keep the business open? For instance, funding will allow a business to keep operating or re-open sooner than anticipated.
Will the funds counter the impacts of COVID-19 on businesses during the relaunch and recover stages? For instance, funding will support business costs related to social distancing and keeping customers and employees safe.
Will the funds support a project that could unlock funding from other partner organizations to amplify impact? For instance, funding will be supplemented or supported by other businesses or organizations.
Will the funds contribute to diversification of the business? For instance, funding will support adding new products or services, or changing what the business does.
Will the funds used help the business succeed by responding to a changing market? For instance, funding will add online sales, delivery to homes, or marketing/delivering existing products or services in a new way.
Tangible Placemaking Benefits
Will the funds be used to support or contribute to main street vibrancy? For instance, funding will attract people to the street by installing a walk-up counter or a new patio.
Will the funds be used to create a ‘green’ impact, and would they support increased resilience and a low carbon future? For instance, funding will support purchasing biodegradable packaging or installing “green” or “clean” technologies.
Will the funds benefit members of marginalized groups or those disproportionately impacted by COVID-19, such as women, newcomers, people of colour, or people with disabilities?
These core criteria provide a framework to evaluate and distribute the grants, as well as set metrics to review grant performance. Grant applicants must demonstrate that they meet one or more criteria in order to demonstrate business need and ensure the effectiveness of the funding.